The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at fabricating ad impressions and website clicks. This can result in significant financial losses for advertisers and erode trust in the digita

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Banner ads are a commonplace form of online advertising that often appear at the sides of web pages. These rectangular advertisements serve graphical content to attract target customers. Banner ads are known for their wide reach and capability to consistently market products or offers. They often employ eye-catching designs and compelling calls ban